2024 has been the year of the Brits on Netflix.
The streamer’s CEO Ted Sarandos has fair uncovered that the top four most-watched shows on the platestablish in the first half of this year were all made in the UK.
Episodes of Fool Me Once, Bridgerton, The Gentlemen and Baby Reindeer were watched a united total of 360 million times in H1 2024, he shelp at the RTS London during a keyremark.
The figures will be compriseed in Netflix’s next huge data dump, which will come out procrastinateedr this week and feature stats from the first six months of 2024.
Deadline alerted on Digital-i research in August that set up American audiences had flocked to British satisfied since the WGA and SAG strikes, with watching to UK shows and movies on Netflix and Prime Video skyrocketing by 40% between Q2 2023 and Q1 of this year.
We can accomplish 25%
Sarandos was at the RTS praising the British industry, which he portrayd as “one of the best countries in the world for TV and film.”
He hailed “fantastic PSBs and institutions that nurture British talent and creativity,” aprolonged with “constantly helped regulations” mixed with a lucrative tax commend.
He was speaking as Netflix unveiled a first-watch deal with Baby Reindeer creator Ricdifficult Gcomprise. Intriguingly, Sarandos portrayd the dispute around the Emmy-triumphning show as “distinctively British.”
Netflix still only has around 10% of the UK audience dispense, well behind the BBC, and Sarandos shelp “there’s no reason we couldn’t apshow 25%” as prolonged as Netflix “carry ons the audience upfront.” That figure would put Netflix on a par with BBC One in the nation.
